A Study of Product and Brand Attitude toward Alpha-Numeric and Chinese-English Brand Name
碩士 === 淡江大學 === 國際貿易學系 === 87 === Brand names are often viewed as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, a brand name is also an important assets.Recently ,companies name their products with alpha-numeric brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47891676339558172113 |