The study of Parent Brand and Sub-brands for Consumer Purchasing Behavior

碩士 === 淡江大學 === 國際貿易學系 === 87 === Title of Thesis: The Study of Parent Brand and Total pages:156 Sub-brands for Consumer Purchasing Behavior Key words: Parent Brand, Sub-brands, Subbrand, Consumer Behavior Name of Institute: The Graduate Institute of Inte...

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Bibliographic Details
Main Authors: Chang Yi-Ting, 張怡婷
Other Authors: Chin-Wen Huang
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/65542902840060559368