A study on relationships between consumer characteristics, product characteristics, market/firm characteristics and brand loyalty -Empirical Analyses of credit cards.
碩士 === 靜宜大學 === 企業管理學系 === 87 === In Taiwan the number of credit card issuance escalates dramatically year by year. The founding of credit-card departments and the expansion of credit card centers indicate the credit card business has became a crucial section for...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87320120880648006167 |