台灣壽險業內部行銷與經營績效之關聯性探討
碩士 === 靜宜大學 === 企業管理學系 === 87 === In the field of service marketing, employees function as the center in attracting, establishing and maintaining client relationship. Many companies become aware of the key role employees play in the service delivery process and thus derive the need of internal marke...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/15047852487224786107 |