Cases study of international marketing strategies for high-tech industry in Taiwan: example of computer hardware export manufacturers that has its own-brand.

碩士 === 靜宜大學 === 企業管理學系 === 87 === In Taiwan, more than ninety eight percent of export products comes from manufacturing industry. In recent years, high-tech industry has become the "bright star" in manufacturing industry and a main drive for economical growth in Taiwan.Information industry...

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Bibliographic Details
Main Authors: Jung-Sung Chen, 陳榮松
Other Authors: Jia-Sheng Lee
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/88045786089140508461