THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
碩士 === 國立臺灣大學 === 新聞研究所 === 87 === This thesis discusses the relationship between the purposes of public relations in corporate and the activities of public relations. The major findings are: 1. Corporate characteristics do have influences on the purposes of PR in corporates. 2...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70838085143562577036 |