Product Compatibility, Network Externality and Marketing Strategy
博士 === 國立臺灣大學 === 商學研究所 === 87 === The industry include Communication, Internet and Consuming Electronic products Which is called 3C industry that are integrated on future. They will change competitive scope. Our research concentrates on the effect of the strategy in three aspects: new product innov...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80311147585608552361 |