The Influence on Store Image by Marketing Orientation of Chain Stores
碩士 === 國立中山大學 === 企業管理學系 === 87 === In the past, the issues of Marketing Orientation (MO) and Store Image (SI) are completely different fields in the marketing management. However, there is until now no any empirical analysis to realize the correspondence between these two topics. The purpose of my...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42782127635198864888 |