Customer Satisfaction With Banks-An Application of Management Opportunity Grid

碩士 === 國立彰化師範大學 === 商業教育學系 === 87 === The purpose of this study is to identify the moments of truth which happen in banks'''''''' service process. The satisfaction level of moments of truth and its corresponding importance level will also be discussed....

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Bibliographic Details
Main Authors: Yu-Ching Chiao, 喬友慶
Other Authors: Kaili Yieh
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/40115035564904428235