The Advertising Effects of Advertisements with Numerical Messages Interpreting Products─a Case Study on the Indirect Comparative Advertisements
碩士 === 國立交通大學 === 經營管理研究所 === 87 === The main objective of this research attempt to discuss the advertising effects of comparative advertisements with numerical message interpreting products and to realize the advertising effects of those comparative advertisements in different situations of product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72989101199739691832 |