Country-of-Origin,Argument Quality and Need for Cognition on the Effectiveness of Communication
碩士 === 國立交通大學 === 經營管理研究所 === 87 === The main objective of this research is to investigate the effectiveness of the "quality perception toward product" ,"valuation toward product" ,"attitude toward product" and "buying intention" under different economic devel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38773830039372415515 |