The Diluting Effect of International Brand Licensing

碩士 === 國立政治大學 === 企業管理學系 === 87 ===

Bibliographic Details
Main Authors: YingHsiu Chiu(Sophia Chiu), 邱纓琇
Other Authors: 于卓民
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/34431374333864906891