The Research of Consumer Behavior and Marketing Strategy on Liquor--An Empirical Study of Kingman Kao Liang Liquor
碩士 === 銘傳大學 === 管理科學研究所 === 87 === Recently, the policy of the government for cancellation of commonsaling institution and privatization is obvious. In the trend of liberalization and internationalization of the liquor and wine industry, the fierce competition of the Distillery industry is predictab...
Main Authors: | Da-Yu Fuh, 傅大煜 |
---|---|
Other Authors: | Shiuh-Nan Hwang |
Format: | Others |
Language: | zh-TW |
Published: |
1999
|
Online Access: | http://ndltd.ncl.edu.tw/handle/mrqysa |
Similar Items
-
Application of CO2-tolerant saccharifying molds screened with Actidione media for Kao-liang liquor brewing by pure culture
by: Lin, Zun-Jie, et al. -
A Study on Consumer Behaviors in Liquor Market-Tobacco-Liquor Chain Stores and Convenience Chain Stores at Taichung
by: Chih-Hao Chen, et al.
Published: (2009) -
The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
by: Lee, Hsi Tien, et al.
Published: (2012) -
The research for Marketing strategy of Kinmem kaoliang liquor in Mainland china
by: Chia-Chen Li, et al. -
A Study on the Cognition of Kinmen Kaoliang Liquor Brand by Consumers in the China Liquor Market- Take Xiamen City as an example
by: Yi- Ling,Hong, et al.
Published: (2019)