The Research of Consumer Behavior and Marketing Strategy on Liquor--An Empirical Study of Kingman Kao Liang Liquor
碩士 === 銘傳大學 === 管理科學研究所 === 87 === Recently, the policy of the government for cancellation of commonsaling institution and privatization is obvious. In the trend of liberalization and internationalization of the liquor and wine industry, the fierce competition of the Distillery industry is predictab...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1999
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Online Access: | http://ndltd.ncl.edu.tw/handle/mrqysa |