The Research of Consumer Behavior and Marketing Strategy on Liquor--An Empirical Study of Kingman Kao Liang Liquor

碩士 === 銘傳大學 === 管理科學研究所 === 87 === Recently, the policy of the government for cancellation of commonsaling institution and privatization is obvious. In the trend of liberalization and internationalization of the liquor and wine industry, the fierce competition of the Distillery industry is predictab...

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Bibliographic Details
Main Authors: Da-Yu Fuh, 傅大煜
Other Authors: Shiuh-Nan Hwang
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/mrqysa