The Research of the Characteristics of Visitors in the Hot Spring Recreational Area - An Empirical Study of Peitou, Ma-tsau, Yang-Ming-Sun

碩士 === 銘傳大學 === 管理科學研究所 === 87 === There are a lot of hot spring recreational area in Taiwan. Two days'' holiday for each two weeks was regulated by government in 1998. This regulation brings great benefit in hot spring travel market. This study want to research the consumer behavior and m...

Full description

Bibliographic Details
Main Authors: Zen-Her Sun, 孫仁和
Other Authors: Shiuh-Nan Hwang
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/63513540737977119075