The Study of promotion mix by daily newspaper in Taiwan ~for example of the promotional case of motorcycle by United Daily News and China Times
碩士 === 銘傳大學 === 傳播管理研究所 === 87 === Abstract Taiwan’s new media environment has been created since it was deregulation in 1988. Many commercial format radio , cable TV and Internet impact greatly to newspaper. These new media provide audience with another way to receive information. Rece...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51823140717653876267 |