Consumer Involvement Fuzzy Measure

碩士 === 義守大學 === 管理科學研究所 === 87 === Today, the main market competition of the corporation operation has become customer-oriented instead of a product-oriented instead of a product-oriented one. The one who can handle the consumer behavior better than his competition will be the winner, The Involveme...

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Bibliographic Details
Main Authors: Yu-Sun Lin, 林裕舜
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/29440925499647882634