Study on Influence of Store Types, Sales Promotion and Credit Card Permits on Consumers'' Price Perception
碩士 === 輔仁大學 === 織品服裝學系 === 87 === A variety of new retail store types have emerged amidst intensive competition in Taiwan in recent years. Store owners have used all possible means to lure consumer into willfully created buying situations. This study takes consumers'' price perc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46824151452617546092 |