The research of perception and reaction affected by advertising promotion - mobile phone industry
碩士 === 輔仁大學 === 管理學研究所 === 87 === When private mobile phone business was opened, there were a lot of promotions was appear in all kind of media and promotion mix was different , changing very fast. Not only price changing but also quality and function. The same promotion with different design give c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24326732818503831730 |