Exploring organizational adaptation for implementing integrated marketing communications： A case study of the corporations with high-level integrated marketing communications
碩士 === 輔仁大學 === 大眾傳播學研究所 === 87 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49587984795483646133 |