The Strategy Research on the Implementation of Database Marketing Applying to Service Industry─Resource-Based Theory Application
碩士 === 逢甲大學 === 企業管理學系 === 87 === In Taiwan, the research and development of Database Marketing is just beginning. In facing such a beneficial tool for marketing to handle customer capital, there is no reason why the managers are not interested in it. Lacking of empirical studies about investigating...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71823943521201739678 |