The Relationship Among Marketing communication, Customer Characteristics, Service Quality and the Customer Attitudes--A Case of the National Museum of natural Science

碩士 === 逢甲大學 === 企業管理學系 === 87 === The management concepts and better practices are more important to the quickly increased nonprofit organizations in Taiwan. The primary objective of this study is to investigate the service quality on the national Museum of Natural Science, and the relationship amo...

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Bibliographic Details
Main Authors: Gau Dah-Gang, 高大剛
Other Authors: Liu Ping-Wen
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/63770153207149955267