Relationship quality and customer loyalty model for cyber bookstores

碩士 === 大葉大學 === 資訊管理研究所 === 87 === This research is mainly to probe for whether relationship quality will affect the loyalty of network bookstores'' customers. Here are purposes for this research. First, to talk over the relationship strategies of network bookstores in accordance with doc...

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Bibliographic Details
Main Authors: Chen, Chih-Kui, 陳致魁
Other Authors: 翁淑緣
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/50773685455619725524