The Impact of Coffee Usage and Product Involvement on Consumers'''' Perception of Coffee Shops-An Empriical Study of Chain Coffee Shops in Taipei City Area

碩士 === 長庚大學 === 管理學研究所 === 87 === Few domestic studies have examined coffee shop consumers'''' behaviors as related to the shop''''s market strategy. The purpose of this thesis is to apply ELM (Elaboration Likelihood Model) model on the research of coffee shop...

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Bibliographic Details
Main Authors: Lin Liang-Chen, 林良振
Other Authors: 沈永正
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/61673698450653576015

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