The Impact of Coffee Usage and Product Involvement on Consumers'''' Perception of Coffee Shops-An Empriical Study of Chain Coffee Shops in Taipei City Area
碩士 === 長庚大學 === 管理學研究所 === 87 === Few domestic studies have examined coffee shop consumers'''' behaviors as related to the shop''''s market strategy. The purpose of this thesis is to apply ELM (Elaboration Likelihood Model) model on the research of coffee shop...
Main Authors: | Lin Liang-Chen, 林良振 |
---|---|
Other Authors: | 沈永正 |
Format: | Others |
Language: | zh-TW |
Published: |
1999
|
Online Access: | http://ndltd.ncl.edu.tw/handle/61673698450653576015 |
Similar Items
-
An Exploratory Study of consumer perceptions toward coffee shops – The case of X Coffee shop chain
by: Hsiu-yueh Fang, et al.
Published: (2013) -
Research on Consumers’ Coffee Cognition, Involvement, and Coffee Shop Preferences
by: TENG, KUO-CHENG, et al.
Published: (2019) -
Business Plan Roasted Coffee Shop Chain Store in Taipei City
by: Pascual, Carlos, et al. -
A Study on Consumer Behavior of Coffee Shop- Case of Kantata Coffee
by: 楊家昇
Published: (2017) -
A Study on Customer Satisfaction in Taipei Coffee Chain Shops
by: Hsiu-Hsiang Cheng, et al.
Published: (2001)