The Impact of Coffee Usage and Product Involvement on Consumers'''' Perception of Coffee Shops-An Empriical Study of Chain Coffee Shops in Taipei City Area
碩士 === 長庚大學 === 管理學研究所 === 87 === Few domestic studies have examined coffee shop consumers'''' behaviors as related to the shop''''s market strategy. The purpose of this thesis is to apply ELM (Elaboration Likelihood Model) model on the research of coffee shop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61673698450653576015 |