The Impacts of Personalization Techniques on WWW Marketing Activities
碩士 === 國立中正大學 === 資訊管理學系 === 87 === Web-based marketing is characterized by its capability of allowing marketers to fine-tune their marketing messages in order to target a narrow segment of customers and prospects. In so doing, marketers will be able to establish stronger relationships with their cu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94311926989506612512 |