Market Information Diffusing Model and Purchase Decision Evaluative Criteria of Undergrduate Student in Tamkang University
碩士 === 淡江大學 === 管理科學研究所 === 86 === This thesis integrates five variables: internal control personality, aggressive character, innovation cognitive style general involvement and market information diffusing behavior, and contracts one model of consumer information diffusing behavior. In order to ex...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96117361071947792787 |