Political Marketing Strategies on WWW

碩士 === 淡江大學 === 大眾傳播研究所 === 86 ===   The main purpose of this research is to realize how candidates engage in political marketing on WWW in the election and what their election-campaign communication strategies are. In the meanwhile, the research hopes through literature or documents to establish a...

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Bibliographic Details
Main Authors: Chou, Hui-Lin, 周慧玲
Other Authors: Pen, Huei-En
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/91012217735497473681