The joint promotion of brands and consumers'' attitudes toward core brands - on application of brand extension
碩士 === 淡江大學 === 國際貿易學系 === 86 === The joint promotion of brands is one of the marketing strategies that a great deal of business has frequenting employed. Its purpose is not only to increase the market share and business profit, but also to enplane from o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98989154583988090519 |