A Study of the Influences of Product Involvement on Brand Extensions Effects
碩士 === 淡江大學 === 國際貿易學系 === 86 === In recent years, more and more competitors enter into consumption markets and let the cost of marketing becomes more and more expensive. While the competitions of consumption markets has already transferred to strategies...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25346486387022729114 |