Study of college students understanding of Green Marketing, using Soochow University as example

碩士 === 東吳大學 === 企業管理學系 === 86 === ABSTRACT In a world where human beings are doing everything they can to destroy the natural environment, green marketing is becoming more and more crucial to human existence. The purpose of this research is to understand the level of acceptance...

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Bibliographic Details
Main Authors: Eddy Shu-Chi Hwang, 黃述祺
Other Authors: 何照義
Format: Others
Language:en_US
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/30564607146124152904