Relationship Marketing in Service Selling- An Application of Fuzzy Theory
碩士 === 中國文化大學 === 觀光事業研究所 === 86 === The purpose of this study is to investigate the determinants that influencerelationship quality between travel agencies salespersons and customer andestablish the empirical model of relationship marketing in additio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36844522172573030083 |