The Relationship between Destination Image and Travel Intention: A case for Eight Asia Pacific Countries
碩士 === 中國文化大學 === 觀光事業研究所 === 86 === According to Tourism Bureau, Asia Pacific countries are the major destinationsfor Taiwan outbound travel. An accurate assessment of destination image is apr--erequisite to designing an effective marketing strategy for...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56628077542425414917 |