A Study of Corporate Image in Taiwan

碩士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === Corporate image is the whole values of company which can be evaluated by the public. And these values include quality of products , post-service, technical innovation, employees and societal duties, etc. A sound corporate image can help company to improve bus...

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Bibliographic Details
Main Authors: Sung Chih-Wen, 宋志文
Other Authors: Lin Pang-Tien
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/91979026977072605853