Distribution Mix Decisions in Mainland China: A Multiple-Case Study on Taiwanese Firms in Shanghai Area

碩士 === 國立臺灣大學 === 國際企業學系 === 86 === Following the liberalization of domestic market in China, many Taiwanese firms are undertaking strategic moves to capture the tremendous amount of business opportunity generated by this new direction of policy. However...

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Bibliographic Details
Main Authors: CHENG, CHIA-LIANG, 鄭家樑
Other Authors: LEE, JI-REN
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/00312004004401666756