SQ-NEED: An Instrument Measuring Service Quality From the Theory of Needs
博士 === 國立臺灣大學 === 商學研究所 === 86 === A majority of researchers have classified service quality dimensions based on data drawn from short term observations. Among services marketing literature, however, few of researchers derived service quality dimensions from the theory...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28921360025688778689 |