Consumers'' inferential behavior of missing brand attributes
碩士 === 國立臺灣大學 === 商學研究所 === 86 === Without sufficient product/brand information, consumers have to inference the missing information of brand attributes. Some researches indicate that consumers tend to use same brand information to inference the missing i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28019469561896173965 |