The Research on Sales Effect of Advertising
碩士 === 國立中山大學 === 企業管理研究所 === 86 === Generally speaking, the measurement of advertising effect can be dividedinto two types called "communication effect" and "sales effect." The main intention of my research is to rake the relationship between the advertising amd the sales; mea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45847116530918008513 |