A Study on the Cable Viewer’s Motivation and Behavior on Home Shopping ChannelsIn the Taipei Area
碩士 === 國立中山大學 === 傳播管理研究所 === 89 === Abstract This paper studies the audience’s motivation in watching “shopping channels” in cable television (TV) program, the relationship between watching and shopping behaviors, and investigate factors influence motivation and behaviors. The subjects are cab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vbccj8 |