The Applications and Implications of Fishbein''s Theory of Reasoned Action for Adolescents''Consuming Behavior in Taoyuan Area
碩士 === 國立交通大學 === 管理科學研究所 === 86 === This research is based on Fishbein''s theory of reasoned action to study the adolescents'' buying intention toward the 50 c.c. scooters. Using questionnaires as research instrument and taking three-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72242067802818615058 |