The Impact of Warranty and Country-of-origin on Consumers''Attitude

碩士 === 國立政治大學 === 國際貿易學系 === 86 === There are many products made in other countries in Taiwan. How do the products made in Taiwan triumph over the others is one of the issues that entreneures must think about.The purposes of this research were to explore the factors tha...

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Bibliographic Details
Main Authors: Tsai, He-Chi, 蔡和奇
Other Authors: Tung-Hao Lee
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/59671494923791446841