A Studt of the Credit-Card Marketing Strategy
碩士 === 銘傳大學 === 管理科學研究所 === 86 === The more competitive credit-card market is, the more fashionable marketing strategies banks make good use of. I intend to figure out consumer behaviors for using credit cards, and then predict the future credit-card market share is stable in the long run, and how...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/85449965804978077046 |