| Summary: | 碩士 === 淡江大學 === 中國大陸研究所 === 85 === Global automobile producer regards mainland China as the last virgin land of world motor market. In Taiwan, eleven automobile corporations share a demand quota of 500,000 motors every yerar. In such a case, each corporation is hard to reach the economic scale. Following mainland China''s economic development, the automobile industry is growing rapidly. It appears that mainland China is the final choice to Taiwan automobile industry. Before Taiwan enters World Trade Organization. Besides, Taiwan auto-part corporations invest mainland Chian more earlier than automobile corporations, because of mainland China authority''s automobile industry policy. Those, which invested mainland China, have joined the central and satellite system or have operated local after market.
It is crucial to control the sales distribution for running for the market. I look forward to understanding three aspects in this research.
1.to understand the development of automobile industry and mark distribution in mainland China.
2.to understand the distribution strategies, management and planning of Taiwan autopart enterprises operating after market in mainland this time.
3.to understand the strategies that Taiwan auto-part enterprises used to join central and satellite system in main land China.
Three conclusions are as follows:
1.currently, mainland China''s automobile industry includes disperse location of car making factory; weakness of auto-part industry; low quality of car making technology and of human resources; and local protectlism. As to future planning, contains automobile corporations grouplization and formation of auto-part industry.
2.as to the market channel situation of automobile products includes complex market channels; too many market channel levels; products are not popularize; and localprotectlism. The authority of main land China is looking forward to down sizeing distribution levels; developing the agent systems and the chain organization systems, and developing channels of company''s.
3.as to the suggestions to Taiwan auto-part corporations, which are going to invest main land China:
(1)Taiwan auto-part corporations can aim "exporting" as the first step. Then exploit gradually to domestic sales.
(2)Taiwan auto-part corporations should take "product characteristic" into consideration, joining central and satellite system or local after market.
(3)small or middle scale Taiwan auto-part corporations should develop their market channels from the point to area, but large corporations should develop from the area to point.
(4)Taiwan auto-part corporations can stengthen the control of their market channel members by using vertical marketing system.
(5)if Taiwan auto-part corporations prefer to join central and satellite system, there are four ways: firstly, they can verify the component of corporation''s capital; second they can use the advantages of corporation products or technology; third, they can union other manufacturing members to increase bargaining power; forth, they can use "jointly exporting" to join central and satellite system.
(6)there are two models as Taiwan auto-part corporations joined central and satellite system: one is as join some large scale automobile''s system, Taiwan corporations should join the second level of system. The other is as join some small or middle scale of automobile''s central and satellites system, the corporations should join the first level of the system.
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