A Study on market channel strategies of Taiwan''s auto-parts enterprises in mainland China

碩士 === 淡江大學 === 中國大陸研究所 === 85 ===   Global automobile producer regards mainland China as the last virgin land of world motor market. In Taiwan, eleven automobile corporations share a demand quota of 500,000 motors every yerar. In such a case, each corporation is hard to reach the economic scale. Fo...

Full description

Bibliographic Details
Main Authors: Wu, Meng-Tzu, 吳孟慈
Other Authors: Kao, Charng
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/34262271069308578039