The Effect of Reference Price Context on Consumer''s Price Recognized and Willing of Purchase

The Effect of Reference Price Context on Consumer''s Price Recognized and Willing of Purchase

碩士 === 文化大學 === 國際企業管理研究所 === 85 ===

Bibliographic Details
Main Authors:	Hong, Peng-Hong, 洪炳宏
Other Authors:	An-Tien Hsieh
Format:	Others
Language:	zh-TW
Published:	1997
Online Access:	http://ndltd.ncl.edu.tw/handle/41187699538985151932

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