The Effect of Reference Price Context on Consumer''s Price Recognized and Willing of Purchase
碩士 === 文化大學 === 國際企業管理研究所 === 85 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41187699538985151932 |