A Study on Sport Sponsorship at University Game in R.O.C
碩士 === 國立臺灣師範大學 === 體育研究所 === 85 === The main purposes of this study are to understand the sponsorship activities of university games; to know the motivation and consideration factors of the sponsorship activties which the host schools are seeking for; to realize the motivation and consideration f...
Main Authors: | Chou, Chen-Shyung, 周振雄 |
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Other Authors: | Cheng, Shao-Tung |
Format: | Others |
Language: | zh-TW |
Published: |
1997
|
Online Access: | http://ndltd.ncl.edu.tw/handle/45497541132158851126 |
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