A Study on Sport Sponsorship at University Game in R.O.C

碩士 === 國立臺灣師範大學 === 體育研究所 === 85 ===   The main purposes of this study are to understand the sponsorship activities of university games; to know the motivation and consideration factors of the sponsorship activties which the host schools are seeking for; to realize the motivation and consideration f...

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Bibliographic Details
Main Authors: Chou, Chen-Shyung, 周振雄
Other Authors: Cheng, Shao-Tung
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/45497541132158851126