The strategy of publishing companies to enter multimedia industry -- From the viewpoint of the Resource Base Theory
碩士 === 國立交通大學 === 傳播研究所 === 85 === The purpose of this thesis is using the resource base theory to analysi the difference between traditional publishing industry and multimedia industry. Moreover, from the experiences of the successful cornpanies, concluding the entry strategy and giving advise to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/20540910351415875756 |