Market Segmentation Analysis of Video Telephony Service: A Study on the consumers of Hsin-Chu City
碩士 === 國立交通大學 === 科技管理研究所 === 85 === This thesis reports on a segmentation of. video telephony service This segmentation was obtained by assimilating from three major theories in marketing, namely, consumer behavior theory, market segmentation theory, and...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28489124945640072652 |
| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 85 === This thesis reports on a segmentation of. video telephony
service This segmentation was obtained by assimilating from
three major theories in marketing, namely, consumer behavior
theory, market segmentation theory, and lifestyle theory. A
questionnaire was used to investigating the consumer behavior of
people who live in Shin-Chu city . Statistical methods were
used to analyze data obtained from survey questionnaire. The
following were the results.1.Eight lifestyle factors were
identified.f Image Scanner grow fast. Besides, 2.Three segments
were classified by using eight lifestyle factors.end to be a
3.There was significant difference among four segments in “
usage occasion”unde“Behavioral variable”.4.There was
significant difference among four segments in“Sex”、“Age”、
“Occupation”and“Income”under“Demographic variable”.5.There
was significant difference among three segments in
Characteristics of“video telephony service ”.Marketing
strategies were recommended to service providers by above
results.l
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